Sales Enablement Senior Manager

Role Summary

The Sales Enablement Leader for Brink's North America is a strategic leader responsible for defining and executing the enablement vision, strategy, and operating cadence that accelerates revenue growth.

Reporting to the Head of Marketing and Sales Enablement, this role leads a team of 2 direct reports and 1 indirect report, and partners with senior executives across Sales, Marketing, Product, and Operations to drive measurable improvements in seller productivity, win rates, and customer experience. This role owns governance for content, training, and tools, and ensures enablement programs deliver business impact through data-driven insights and continuous improvement.

Key Responsibilities

• Own the Sales Enablement charter, annual plan, and strategic roadmap aligned to Brink's North America GTM priorities.

• Lead and develop a team of 2 direct reports and 1 indirect report; set priorities, coach for growth, and manage performance.

• Establish governance for content, training, and tools (Seismic, Salesforce HVS, LMS), including taxonomy, lifecycle, and quality standards.

• Partner with senior leaders in Sales, Marketing, Product, and RevOps to align enablement initiatives with business objectives and drive adoption.

• Partner with the sales training function to oversee role-based onboarding, ongoing training, launch readiness, and certification programs.

• Implement a win/loss analysis program, feedback loops, and quarterly Enablement Impact Reports to inform continuous improvement.

• Own enablement budget and vendor relationships (Seismic, LMS); negotiate contracts and manage roadmap value.

• Evaluate and implement new enablement technologies and methodologies to improve seller effectiveness.

• Drive change management and adoption of enablement programs through executive sponsorship and manager engagement.

• Own the strategy, agenda, and content for the monthly All Sales Call; lead the call to align the sales organization on priorities, share key updates, and drive engagement.

• Lead end-to-end strategic planning for the annual Sales Kick-off (SKO), including theme, content, and execution; implement a post-SKO enablement cadence to sustain momentum and reinforce priorities throughout the year.

• Publish quarterly impact reports with KPIs tied to ramp time, win rates, cycle time, and content adoption.

Qualifications

• 10+ years in sales enablement, sales leadership, or related roles; 5+ years leading teams.

• Proven experience developing and executing enablement strategies that deliver measurable business impact.

• Expertise with Seismic, Salesforce (including HVS), and LMS platforms.

• Strong leadership, stakeholder management, and change management skills.

• Ability to analyze data and translate insights into actionable strategies.

• Excellent communication and executive presentation skills.