Franchise Program Manager

Role Summary:

Dynamic and results-oriented channel development leader responsible for driving new referral and reseller partner acquisition, onboarding, and long-term success. This role oversees the full partner lifecycle-from identification and engagement through governance, financial modeling, and performance optimization. Working closely with partner sales leaders and executive sponsors, the position develops and executes multi-year business plans, commercial strategies, and revenue growth initiatives aligned with U.S. corporate objectives. The ideal candidate will strengthen strategic relationships within the Banking and Retail sectors, coordinate cross-functional demand efforts, and deliver measurable P&L impact through innovative channel programs and integrated business solutions.

Job Description

• New referral/reseller partner acquisition and onboarding; supporting Brink's sales team with driving partner sign-up velocity

• Overall business relationship and sales pipeline management, including ongoing program governance

• Ownership for ongoing business case financial modelling and performance metrics

• Responsible for developing, in concert with partner sales leaders and executive sponsor, the Brink's Complete referral/reseller business plans for the next 3-5 years

• Work with partner sales leaders to identify and define sales support requirements (commercial strategy, FI market segment)

• Coordinate with internal teams on solution demand

• Increase revenue and P&L results from strategic channel partners

• Develop and implement strategic growth plans and forecasts to achieve channel partner sales targets and support the Brink's U.S. corporate financial objectives

• Opportunities to sell business solutions, integrating multiple product lines to channel partners in the Banking and Retail sector

• Establish and maintain relationships with customer decision makers and key strategic partners at the highest level of their organizations

• Drive the creation of new revenue with prospective channel customers

• Perform other duties as assigned or necessary

Preferred Qualifications

• Minimum of 5 years experience managing relationships with and selling multiple, integrated product/service solutions to Enterprise Retail accounts

• Minimum of 3 years experience selling and managing a premium in the relevant market

• 8+ years experience in complex, enterprise solutions sales to Retail sector customer

• 3+ years experience managing a team of employees selling a premium in the relevant market

• Demonstrated ability to sell solutions at a premium in a price-sensitive industry

• Bachelor's or advanced degree in Sales, Marketing or Business / Business Management

Additional Requirements

• Engage with the "C" suite to establish key relationships

• Produce a market analysis that uncovers all franchise opportunities nationally.

• Frame the market - banner, location count, competitor, incumbent, etc.

• List manage event cadence/schedule working directly with Strategy and Marketing to ensure alignment and support.

• List manage relative to ECP coverage and create GTM.

• Build channel model (parent company & franchise).

• Incentives all parties to deliver growth revenue.

• Conduct presentations with prospective clients and attend conferences to increase cart value and purchase frequency.

• Create new business strategies with prospects that will boost the company's overall revenue.

• Host Brink's exclusive events to engage other Brink's partners that will drive organic and new wholistic opportunities.

• Provide regular reports and updates to leadership highlighting key performance metrics and progress towards overall sales goals and initiatives.