Established in 1859, The Brink's Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 52 countries serves customers in more than 100 countries.
We believe that our team should be reflective of the customers we serve every day around the world. We believe in building partnerships that secure commerce and doing that requires fostering an inclusive culture that values people with diverse backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.
Brink's is the global leader in security, logistics and cash and valuables management, trusted by banks, financial institutions and businesses in both public and private sectors. We deliver the currency of the world to businesses in our communities. We do it because we're needed. We do it because we're trusted and valued. We do it because it makes us proud. Brink's Proud.
Role: Sales Operations Leader Europe
Role summary:
Reporting into the Senior Vice President Commercial Europe in this pivotal role the Sales Operations Leader Europe is responsible for the design, governance, and execution of sales operations across the cash business (CIT, AMS, DRS) for the European Market. This role will ensure local commercial teams are structured, capable, enabled, and equipped with the right tools, data, processes, and incentives to accelerate growth, improve productivity, and deliver consistent results.
Key Responsibilities
Sales Strategy & Planning
Drive the annual and multi-year sales planning cycle, aligning with global and regional growth priorities.
Support market segmentation, coverage models, and optimal headcount allocation across the Market.
Establish sales targets, quotas, and KPIs at regional, country, and account level.
Partner with finance and regional leadership to ensure accurate forecasting and pipeline visibility.
Sales Talent & Capability
Leverage global Sales capability assessment and development programs to build DRS, AMS and general sales capability across our salesforce.
Input to sales talent review processes to ensure we continue to improve sales capabilities across the region.
Support sales leaders and HR in ensuring that local sales teams are structured appropriately for the local market.
Sales Enablement & Productivity
Design and enforce standardized sales processes across lead generation, qualification, proposal, and closing.
Oversee adoption and optimization of CRM and digital sales tools, ensuring data quality and usability.
Build and maintain playbooks, pricing guidelines, and bid management frameworks aligned with global standards.
Enable commercial excellence through training, onboarding, and capability development programs.
Performance Management & Analytics
Develop and manage dashboards and reporting frameworks for KPIs including revenue growth, pipeline health, win rates, price realization, and customer retention.
Conduct sales productivity and efficiency analyses; recommend corrective actions.
Governance & Incentives
Design and administer sales incentive frameworks with global Total Rewards team and global Sales Acceleration team, ensuring alignment with KPIs and differentiation by role (New Business Development and Customer retention and account expansion, Key Account Managers and Sales support).
Ensure consistency in governance, processes, and performance management across the Market.
Qualifications & Experience
10+ years of experience in a combination of sales operations, commercial excellence and business operations within a B2B environment in financial services, logistics, or related industries and experience of delivering best-in-class sales operations excellence.
Proven track record in salesforce design, segmentation, and incentive management.
Expertise in CRM systems, data analytics, and reporting tools.
Strong stakeholder management and influencing skills across matrixed organizations including experience of partnering with Regional Leadership teams, Sales Directors, Global & European Marketing teams, FP&A, Salesforce Product & Development.
Experience working across global markets; cultural adaptability is critical.
Fluent in English; additional regional languages a plus.
Preferred location: Utrecht, The Netherlands, Paris, France, London, UK or Bucharest, Romania and flexibility to travel up to 25%.
