LATAM Marketing Director

1. Regional Strategy & Alignment with Global CoEs
a. Translate global marketing frameworks, brand standards, and campaign architectures into actionable regional strategies that support commercial growth.
b. Align with Global Centers of Excellence (Brand, Digital, Content, Insights, CX) to ensure consistency while adapting to LATAM market dynamics.
c. Partner with the Market Commercial Leader to define regional priorities, growth opportunities, and marketing investment focus that strengthen Brink's competitive position.
2. Insights & Go‑to‑Market Planning
a. Localize global research and synthesize regional insights on customer behavior, competition, regulation, and market trends.
b. Define segmentation, value propositions, and go‑to‑market priorities for key industries and customer segments.
c. Provide commercial teams with actionable intelligence to support targeting, account strategies, and strategic deal pursuits.
3. Content & Distribution Strategy
a. Adapt global content to regional languages, cultural nuances, and commercial needs to support demand generation and partner engagement.
b. Create high‑impact regional content (including case studies, executive insights, and sales materials) that positions Brink's as a trusted industry leader in LATAM.
c. Ensure consistent application of global brand and content standards across the region to strengthen brand credibility and support strategic deals.
4. Digital Marketing & Lead Generation
a. Guide the regional adaptation of global digital strategies to ensure effective demand generation across LATAM.
b. Lead the development of integrated digital programs that drive qualified leads, improve conversion, and accelerate pipeline growth.
c. Ensure robust lead management practices, including scoring, nurturing, and marketing automation, to enhance sales effectiveness and partner performance.
5. Customer Experience Integration
a. Partner with the Global Customer Experience CoE to understand customer journey insights, experience standards, and key pain points across priority segments.
b. Integrate CX insights into regional segmentation, value propositions, and go‑to‑market strategies to strengthen customer relevance and commercial impact.
c. Ensure regional content, digital programs, and commercial enablement materials reflect the customer journey and experience principles defined by the Global CX CoE.
d. Advocate for LATAM customer needs within global CX initiatives, ensuring regional realities and customer expectations are represented in global experience design.